The Facebook Pixel is a piece of code that you can add to your website to track and measure the performance of your website on Facebook. Here's a step-by-step process for beginners on how to use the Facebook Pixel:
Go to the Facebook Events Manager.
Click on the "Create a Pixel" button.
Enter a name for your pixel and click on the "Create Pixel" button.
Install the pixel code on your website by copying the code and pasting it into the header of your website. This can be done by adding it to your website's template or by using a plugin on your website's content management system (CMS).
Verify that the pixel is working properly by using the Facebook Pixel Helper, a browser extension that can be installed on Chrome or Firefox.
Create events on your website that you want to track with the pixel. This could be a purchase, lead, or add to cart.
Set up conversion tracking on your Facebook Ads Manager by creating a new conversion, and selecting the event you want to track.
Create and launch Facebook ads to drive traffic to your website.
Use Facebook Analytics to track the performance of your website and your ads.
It's important to note that you should have a Facebook account and be logged in to access the Facebook Events Manager. Additionally, you should make sure that your website is properly set up before installing the pixel, and have a clear idea of what you want to track.